The best subscription-marketing programs are ones that capture email addresses (build prospect lists), engages readers and convert then to paying subscribers/members.
Having an effective subscription marketing program begins with developing a website that addresses readers' needs and engages them. Your site should include valuable and timely free articles and provide incentives that will enable you to collect email addresses and build your email list. Once publishers have readers' email addresses, they'll have endless opportunities to market subscription and other services to readers.
With more than 35 years of publishing experience in both business-to-consumer and business-to-business publishing environments, LB understands the needs of publishing and membership organizations. He can help you:
Develop and test of your publication concept
Build your list(s)
Acquire new subscribers and members
Maximize your renewal / retention rates
Develop renewal series / retention series
Develop new subscription products and services
Generate advertising revenue
Lou Betancourt can also help your organization develop an circulation-management and fulfillment system to manage customer service inquiries, track your marketing efforts, fulfill your issues and manage your accounting needs.
If you are an association or membership organization LB will develop a customized solution to meet your specific needs. LB will help you with membership acquisition, retention, donation processing and fulfillment of membership kits and publications.
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