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Lou Betancourt

Direct Marketing Professional





York, PA  17403

Professional Summary
Versatile, results-driven growth-marketing professional with comprehensive experience developing and implementing marketing plans and programs.  Proven problem-solving and analytical skills and ability to adapt to evolving industry trends.  Superb project management abilities and personnel leadership skills.  Bottom line responsibility with a successful track record in consistently achieving growth and profit goals.



  • Development of Marketing Strategies & Plans

  • Digital Marketing, Email, SEO & Social Media

  • Managed Key Clients to Maximize Revenue

  • Customer Acquisition and Retention

  • Prospect Nurturing with Funnels & Automation

  • Content Marketing

  • Content Development

  • Team leadership & Staff Collaboration

  • Testing and Analysis of KPIs

  • Budgeting and Forecasting

Work Experience

November 2001 - January 2020

November 1992-November 2001

October 1990 - November 1992

StreetAuthority, LLC  -- Publisher, CMO

Financial publisher serving institutional money managers, the financial media and self-directed investors.

  • Responsible for all operations: marketing, IT, fulfillment and customer service.

  • Oversaw digital and traditional-media growth marketing initiatives to maximize revenue and profit.

  • Oversaw business development efforts and worked with advertising agencies and consultants.

Financial Service Associates -- V.P. Marketing
Publisher of the Louis Rukeyser’s Wall Street investing newsletter. Louis Rukeyser was a celebrity host of Wall Street with Louis Rukeyser, a very successful program that aired every Friday night on PBS for more than 30 years.

  • Sold memberships to Louis Rukeyser’s Wall Street Club. Mailed up to 50 million direct mail pieces per year.  Paid membership grew to more than 465,000.. 

  • Negotiated agreements with affinity-marketing providers. Delivered discounts that paid for members’ renewal. The program included many financial services and a 10.25% credit card rate

The Oil Daily  --  V.P.  Marketing

B2B publisher serving the energy industry.  Publisher of The Oil Daily and Natural Gas Week.

  • Developed subscriber-acquisition efforts to sell to all sectors of the energy industry. 

  • Developed consultative sales team to sell high-priced subscriptions and company-wide licenses.  Increased the circulations of The Oil Daily and Natural Gas Week by 22% and 17% respectively.

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