Lou Betancourt
Direct Marketing Professional
Phone:
240-351-8320
Email:
Address:
York, PA 17403
Professional Summary
Versatile, results-driven growth-marketing professional with comprehensive experience developing and implementing marketing plans and programs. Proven problem-solving and analytical skills and ability to adapt to evolving industry trends. Superb project management abilities and personnel leadership skills. Bottom line responsibility with a successful track record in consistently achieving growth and profit goals.
Skills
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Development of Marketing Strategies & Plans
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Digital Marketing, Email, SEO & Social Media
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Managed Key Clients to Maximize Revenue
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Customer Acquisition and Retention
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Prospect Nurturing with Funnels & Automation
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Content Marketing
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Content Development
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Team leadership & Staff Collaboration
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Testing and Analysis of KPIs
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Budgeting and Forecasting
Work Experience
November 2001 - January 2020
November 1992-November 2001
October 1990 - November 1992
StreetAuthority, LLC -- Publisher, CMO
Financial publisher serving institutional money managers, the financial media and self-directed investors.
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Responsible for all operations: marketing, IT, fulfillment and customer service.
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Oversaw digital and traditional-media growth marketing initiatives to maximize revenue and profit.
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Oversaw business development efforts and worked with advertising agencies and consultants.
Financial Service Associates -- V.P. Marketing
Publisher of the Louis Rukeyser’s Wall Street investing newsletter. Louis Rukeyser was a celebrity host of Wall Street with Louis Rukeyser, a very successful program that aired every Friday night on PBS for more than 30 years.
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Sold memberships to Louis Rukeyser’s Wall Street Club. Mailed up to 50 million direct mail pieces per year. Paid membership grew to more than 465,000..
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Negotiated agreements with affinity-marketing providers. Delivered discounts that paid for members’ renewal. The program included many financial services and a 10.25% credit card rate
The Oil Daily -- V.P. Marketing
B2B publisher serving the energy industry. Publisher of The Oil Daily and Natural Gas Week.
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Developed subscriber-acquisition efforts to sell to all sectors of the energy industry.
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Developed consultative sales team to sell high-priced subscriptions and company-wide licenses. Increased the circulations of The Oil Daily and Natural Gas Week by 22% and 17% respectively.