Direct Marketing Professional
York, PA 17403
Versatile, results-driven growth-marketing professional with comprehensive experience developing and implementing marketing plans and programs. Proven problem-solving and analytical skills and ability to adapt to evolving industry trends. Superb project management abilities and personnel leadership skills. Bottom line responsibility with a successful track record in consistently achieving growth and profit goals.
Development of Marketing Strategies & Plans
Digital Marketing, Email, SEO & Social Media
Managed Key Clients to Maximize Revenue
Customer Acquisition and Retention
Prospect Nurturing with Funnels & Automation
Team leadership & Staff Collaboration
Testing and Analysis of KPIs
Budgeting and Forecasting
November 2001 - January 2020
November 1992-November 2001
October 1990 - November 1992
StreetAuthority, LLC -- Publisher, CMO
Financial publisher serving institutional money managers, the financial media and self-directed investors.
Responsible for all operations: marketing, IT, fulfillment and customer service.
Oversaw digital and traditional-media growth marketing initiatives to maximize revenue and profit.
Oversaw business development efforts and worked with advertising agencies and consultants.
Financial Service Associates -- V.P. Marketing
Publisher of the Louis Rukeyser’s Wall Street investing newsletter. Louis Rukeyser was a celebrity host of Wall Street with Louis Rukeyser, a very successful program that aired every Friday night on PBS for more than 30 years.
Sold memberships to Louis Rukeyser’s Wall Street Club. Mailed up to 50 million direct mail pieces per year. Paid membership grew to more than 465,000..
Negotiated agreements with affinity-marketing providers. Delivered discounts that paid for members’ renewal. The program included many financial services and a 10.25% credit card rate
The Oil Daily -- V.P. Marketing
B2B publisher serving the energy industry. Publisher of The Oil Daily and Natural Gas Week.
Developed subscriber-acquisition efforts to sell to all sectors of the energy industry.
Developed consultative sales team to sell high-priced subscriptions and company-wide licenses. Increased the circulations of The Oil Daily and Natural Gas Week by 22% and 17% respectively.